Heritage-Honoring Textural Sneakers

Wales Bonner Launches a FW20 Collaboration with adidas

adidas introduces its latest pack made in collaboration with British designer Wales Bonner for the Fall/Winter 2020 season. The duo deliver a special capsule of footwear items that highlight two distinct styles. The Samba and the SL72 running sneaker are the root of the pack.

Wales Bonner informs the silhouettes with details that are true to his own design language. The Samba boasts a more adventurous side with crochet-like details and hand-stitched accents on a black and white foundation. The white and green option boast raw cotton materials at the upper for breathability and casual aesthetics. Notably, the shoe also features a dramatic tongue to round out the bold look. The SL72 options are more retro with textures such as antique leather, satin, and velvet.

Image Credit: La Garconne

Heritage-inspired Sneakers
Opportunity for brands to collaborate with designers to create footwear that combines traditional elements with modern design language.
Textural Details
Incorporating unique textures like crochet, hand-stitched accents, antique leather, satin, and velvet into footwear designs for added visual interest.
Breathable and Casual Aesthetics
Demand for sneakers with breathable materials like raw cotton for everyday wear.

Where This Applies

Fashion
Fashion brands can explore collaborations with designers to create unique and trendsetting footwear.
Sports
Sports brands can incorporate the use of different textures to enhance the performance and visual appeal of athletic footwear.
Art and Design
Opportunity for artists and designers to experiment with unconventional materials and techniques in creating footwear that is both functional and aesthetically pleasing.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 19%
Freshness 9%