The Vogue US March 2011 edition features a punk spread that has models Beha Erichsen and Arizona Muse rocking edgy ensembles. Wild hair, dark makeup and studded accessories can be seen throughout these images.
One of the crazy pieces of clothing in this Vogue US March 2011 spread is a studded lambskin jacket decked out in clothespins. The fashion on display is edgy, raw and full of rebellious spirit.
Implications - Consumers in the modern age are tired of the softer styles emerging and are beginning to seek out darker designs. Products featuring a softer aesthetic are appealing to those who want to make a statement with their purchases. Companies trying to stay on the cutting edge could create more ensembles with this in mind.
What's Driving This Trend
- Darker Designs
- Consumers are seeking out edgier and more rebellious fashion choices, presenting an opportunity for companies to create products that cater to this demand.
- Raw Aesthetic
- The popularity of wild hair, dark makeup, and studded accessories in fashion spreads suggests a growing trend towards a more raw and unconventional aesthetic, providing opportunities for innovation in beauty and accessory industries.
- Statement Purchases
- The desire to make a bold statement with purchases is driving the appeal for products featuring a softer aesthetic with a hint of rebellion. Companies can tap into this trend by creating ensembles that strike a balance between statement-making and approachable.
Who This Affects Most
- Fashion
- The fashion industry can tap into the demand for edgier and darker designs by creating clothing lines that cater to customers seeking a more rebellious aesthetic.
- Beauty
- The growing trend towards a raw and unconventional aesthetic in fashion presents an opportunity for beauty companies to innovate and create products that align with this edgier style.
- Accessories
- Studded accessories, popular in the featured fashion spread, indicate a market for unconventional and statement-making accessories that companies can tap into.
