You would only expect the most couture and high fashion editorials and brands gracing the pages of Vogue Paris Magazine, and their February 2010 issue doesn't disappoint. 'Vogue-á-Porter' features a slew of well-known models including Naomi Campbell, Bridget Hall and Daria Werbowy.
The Moroccan getaway themed shoot shows off patterned head-scarves, military jackets and dramatic silks for days. I mean, how could you resist the red-hot number while frolicking through the desert!
Implications - With the proliferation of sexually charged imagery over saturating North American markets, consumers are now gravitating towards conservative apparel to disassociate from individuals in the media whom they feel do not accurately reflect the average adult. Corporations that regularly utilize sexual imagery in media campaigns may consider utilizing conservative models instead to develop consumer empathy.
What's Driving This Trend
- Conservative Apparel
- Opportunity for brands to cater to consumers seeking conservative clothing to disassociate from overly sexualized imagery.
- Moroccan Fashion
- Potential for fashion brands to embrace Moroccan-inspired designs and patterns in their collections.
- Desert Getaway Aesthetics
- Opportunity for travel and tourism industry to create experiences centered around desert-themed vacations and fashion.
Who This Affects Most
- Fashion
- Fashion brands can explore new directions by offering conservative apparel options and incorporating Moroccan fashion influences.
- Media and Advertising
- Corporations in media and advertising can tap into the trend of conservative apparel by featuring conservative models in their campaigns.
- Travel and Tourism
- Travel and tourism industry can capitalize on the popularity of desert aesthetics by developing unique experiences and packages centered around desert getaways.
