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Playful Personality-Driven Editorials

Viola Rolando's Photography Explodes with Personality

— May 21, 2014 — Fashion
Photographer Viola Rolando advised Leila, from D@The Lab models, to throw her extensive modeling education out the window and simply "be herself" in this exclusive editorial for C-Heads.

This advice can seem pretty daunting -- I mean, what is the "self" anyway? -- but Leila definitely rose to the occasion, looking enviably comfortable in her own skin. The raw, candid images are also a testament to how at ease Rolando must have made her feel. The true freedom of expression in these photos cannot be faked or replicated -- Leila was genuinely having fun, and it's infectious!

Whether she was rocking a floral bodysuit from Wasteland LA, a Groupies Vintage tee or a Marvel Mask (provided by the shoot's stylist), Leila knows how to let her distinctive personality shine through.
Trend Themes
1. Personality-driven Photography - The trend of photographers and publications encouraging models to be themselves and showcase their personalities could create opportunities for disruptive innovation in the modeling and fashion industries.
2. Candid and Raw Imagery - A rising trend in photography favors more candid and raw images, allowing for more opportunities in the photography and creative industries to disrupt traditional staged and posed shoots.
3. Playful Expressions - A trend that values playful expressions and having fun on set may encourage innovation in the entertainment and media industries, leading to a focus on more authentic and spontaneous content.
Industry Implications
1. Modeling Industry - Encouraging models to embrace their personalities and showcase their individuality could create opportunities for disruption in the modeling and fashion industries, particularly in regards to casting and branding of models.
2. Creative Industry - The trend towards candid and raw imagery could lead to disruptive innovation in the photography and creative industries, allowing for new techniques and styles in shooting and editing photos.
3. Media Industry - The trend towards valuing playful and authentic content could create opportunities for disruption in the entertainment and media industries, particularly in regards to the types of content being produced and the ways in which it is promoted and distributed.
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