50s-Inspired Messenger Bags

The New Krane Bag Collection for Men is a Stylish Throwback

The men's 2013 Spring/Summer bag line from Krane is vintage and hip. Its a throwback to 50s style messenger bags and leather backpacks. Some of these fantastic bags have straps the the bottom that can be used for carrying a skateboard or a rolled up blanket if you're the camping type.

Bags are an important male accessory. Having a cool bag is necessary if you have a laptop, school books or gym clothes to drag around. And as far as classy menswear goes, it's hard to beat vintage looks.
These bags are undeniably stylish; they come in a wide variety ranging from small suede messenger bags, to large duffle bags and leather backpacks.

Hipsters and young business men everywhere will rejoice after seeing the fantastic new Krane collection.

Vintage Messenger Bags
The rise in popularity of vintage 50s style messenger bags provides an opportunity for companies to create new designs that appeal to both hipsters and business professionals.
Multi-functional Bags
The inclusion of straps on these bags for carrying a skateboard or rolled up blanket showcases a trend towards multi-functional bags that can be used in various settings.
Retro Men's Accessories
The demand for vintage-inspired men's accessories not only includes bags, but also presents an opportunity for companies to create other retro items such as watches and sunglasses.

Where This Applies

Fashion
The fashion industry can capitalize on the trend towards vintage 50s style messenger bags by creating new designs and incorporating multi-functional features into men's bags.
Retail
Retailers can target hipsters and business professionals by offering a broad selection of vintage-inspired men's accessories including bags, watches, and sunglasses.
Travel and Leisure
The multi-functional aspect of bags that can carry a skateboard or a rolled up blanket indicates opportunities for companies in the travel and leisure industry to create bags that cater to outdoor enthusiasts.
SCORE
2.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 30%
Freshness 8%

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