What goes around definitely comes back around: What Goes Around Comes Around (WGACA) is offering authentic vintage Chanel jewelry pieces on Shopbop.
The Chanel collector's items are all in gold (it was the '80s, after all) and include a coin bracelet, horse figurine earrings, four leaf clover pendant, perfume bottle earrings, and of course, nothing would be complete without a Chanel logo cross pin.
Implications - The nostalgia for the past amongst youth consumers is a strong motivator. Consumers that are attracted to vintage garments maintain a pastiche fashion made up of different eclectic elements. Companies should draw on the aesthetics from different cultures from around the globe when conceiving of retail products for this demographic.