What goes around definitely comes back around: What Goes Around Comes Around (WGACA) is offering authentic vintage Chanel jewelry pieces on Shopbop.
The Chanel collector's items are all in gold (it was the '80s, after all) and include a coin bracelet, horse figurine earrings, four leaf clover pendant, perfume bottle earrings, and of course, nothing would be complete without a Chanel logo cross pin.
Implications - The nostalgia for the past amongst youth consumers is a strong motivator. Consumers that are attracted to vintage garments maintain a pastiche fashion made up of different eclectic elements. Companies should draw on the aesthetics from different cultures from around the globe when conceiving of retail products for this demographic.
Why This Trend Is Growing
- Nostalgic Fashion
- Opportunity for businesses to tap into the nostalgia trend and create products that evoke past eras.
- Eclectic Style
- Companies can capitalize on the popularity of mixing different cultural aesthetics to create unique fashion items.
- Authentic Vintage
- Demand for genuine vintage items presents an opportunity for businesses to curate and sell premium retro fashion pieces.
Industries Being Reshaped
- Fashion
- Fashion brands can leverage the nostalgia trend to design and market vintage-inspired collections.
- Retail
- Retailers can attract youth consumers by offering a diverse range of eclectic fashion products.
- Collectibles
- Collectible item sellers can cater to the demand for authentic vintage pieces by curating and selling rare finds.
