Never the one to take herself too seriously and always making jabs at herself, Victoria Beckham is featured sucking her thumb on the cover of the February 2009 issue of Vogue Russia.
The cover, which was shot by Mert Alas and Marcus Piggott, is a big surprise because Russian Vogue is one of the very few magazine who have not succumbed to ‘selling out’ with celebrity covers so far.
Has Victoria Beckham gone up the fashion icon status or has Vogue Russia gone down and lost credibility? Personally, I like the cover, but it’d be interesting to see how the magazine proceeds in the future.
Why This Trend Is Growing
- Childish Cover Poses
- Opportunities for brands to showcase their playful side and create bold marketing campaigns
- Magazine Cover Trends
- Opportunities for publishers to innovate with new styles, themes or cover layouts to stand out from their competitors
- Celebrity Endorsements
- Opportunities to leverage the star power of celebrities to create buzz and attract new audiences
Industries Being Reshaped
- Fashion
- Innovative fashion brands can capitalize on viral trends and unique campaigns to build their brand identity
- Publishing
- Publishers can leverage disruptive cover trends to boost sales and increase engagement among readers
- Entertainment
- Movies, TV shows, and other forms of entertainment can partner with celebrities to reach wider audiences and create buzz around their latest projects
