The Vero Moda S/S 2012 collection is cute, girly and vintage. The British model and television presenter Alexa Chung was the model selected to present the gorgeous line, and she does a fantastic job as her style and beauty represent the Denmark fashion label.
Sporting charming outfits, Chung was candidly photographed in the streets of Brooklyn, New York. Some of the garments she wears are ankle pats with red brogues, preppy cardigans, girly Peter Pan collars and adorable dresses. Vero Moda is characterized by its feminine and contemporary fashion for young women. Being a fashion-conscious beauty, Chung gives this upcoming collection a playful and unique charm.
The Vero Moda S/S 2012 collection feels effortless and delicate, perfect for independent and driven fashionistas like Chung herself.
What's Driving This Trend
- Feminine Vintage Style
- Fashion labels can innovate with designs that provide a throwback to vintage looks with modern twists for apparel.
- Celebrity Brand Endorsements
- Businesses can leverage celebrity partnerships and brand endorsements to appeal to fashion-conscious consumers.
- Street Style Marketing
- Increased focus on street style marketing campaigns can help apparel companies connect with younger demographics.
Who This Affects Most
- Fashion Industry
- Fashion companies can innovate and explore the use of traditional looks in contemporary clothing to attract consumers looking for a nostalgic look.
- Advertising Industry
- Marketing firms can explore innovative ways to utilize social media in brand endorsements by using celebrities as brand ambassadors.
- Retail Industry
- Retail businesses can utilize street-style marketing campaigns to reach young female demographic, which is always looking for new fashion trends and styles.
