The Verginia 2010 Spring Summer collection was previewed in Japan's HUGE Magazine, which features pieces from the new line in a tailor shop theme.
The retrofied editorial works perfectly in accordance with the footwear brand's designs, given that the look and feel of the Verginia 2010 Spring Summer collection is very old school. The layout and tone of the HUGE Magazine preview is definitely a step in the right direction.
Implications - The consuming world is experiencing a retro revival. Despite the rapid advancement of futuristic and modern innovations, there is a large group of consumers who appreciate the simplicity and minimalism associated with decades past. Companies catering to this market incorporate these historic values into their goods and strike a balance between hip and retro.
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