When most people think Vans, the first thing that comes to mind is skateboarding, surfing and other extreme sports, but Vans has now shifted to manufacturing a sneaker that is also suited for the gym with the Vans OTW 2013 Holiday Prelow 'Leopard Camo.' This series is featured in two distinct 'Leopard Camo' colorways, and borrows a midsole that would be very fit for running or jogging.
The Vans OTW 2013 features a very minimalist running-inspired sneaker that boasts a sueded nubuck on the uppers. The sneaker is engineered with Vans' Ultracush HD outsole and a shock-absorbing Polyurethane foam mold that can be found on its skate sneakers. The interior features a soft neoprene heel fit system that locks the foot securely into place.
The two colorways offered are a blue and olive, alongside orange and burgundy laces respectively. Both sneakers features an all-white midsole.
Why This Trend Is Growing
- Minimalist Running-inspired Sneakers
- The trend of minimalist running-inspired sneakers presents an opportunity for disruptive innovation in the athletic footwear industry.
- Multi-sport Footwear
- The rise of multi-sport footwear, exemplified by Vans' shift towards manufacturing sneakers suited for the gym, opens up disruptive innovation possibilities for versatile athletic shoes.
- Fashionable Performance Footwear
- The growing demand for fashionable performance footwear, such as the Vans OTW 2013 Holiday Prelow 'Leopard Camo,' creates an opportunity for disruptive innovation at the intersection of style and function.
Industries Being Reshaped
- Athletic Footwear
- The athletic footwear industry can explore disruptive innovation by incorporating minimalist running-inspired designs into their product lines.
- Sporting Goods
- The sporting goods industry can leverage disruptive innovation by developing multi-sport footwear that caters to various physical activities.
- Fashion and Apparel
- The fashion and apparel industry can capitalize on the demand for fashionable performance footwear by creating stylish yet functional shoes for everyday wear and activities.
