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Valentina Zalyaeva for Velvet Magazine Gets Dangerous

 - Apr 16, 2010   Updated: Jun 22 2011
References: womenmanagement & fashiongonerogue
For all die-hard fans of spy movies, this Velvet Magazine photospread has everything you've been searching for. Valentina Zalyaeva for Velvet Magazine risks it all in front of the camera as she embodies a sultry femme fatale from a Bond movie.

Photographed by Azim Haidaryan, the entire magazine spread is packed with excitement, danger and sexual tension, exactly what you'd expect from a contemporary James Bond movie.

Implications - One of the most effective ways a company can draw attention to its brand is by connecting its marketing to a major movie franchise. By directly or indirectly alluding to a cultural touchstone, the company shows that it has its finger on the pulse of contemporary pop culture.