The USMA Clock Functions Solely on Sound
Hugo Tornelo — February 7, 2012 — Art & Design
References: cabracega.co
Imagine what it would be if your perception of time could change, making it seem as though seconds don't count; this is the aim of the USMA clock.
USMA, created by Cabracega Experience Design Studio and the designer André Gonçalves, is a clock without visual interface. It uses only sound to create a time reference; similar to church bells, the "hands" of the clock are replaced by auditory cues.
In a world where desertification of rural areas is increasing, this is a nice way of introducing the pace of countryside into the city, where according to some, a slow pace is desperately needed. Ultimately, USMA is a great visual piece for the home, but not for keeping time.
USMA, created by Cabracega Experience Design Studio and the designer André Gonçalves, is a clock without visual interface. It uses only sound to create a time reference; similar to church bells, the "hands" of the clock are replaced by auditory cues.
In a world where desertification of rural areas is increasing, this is a nice way of introducing the pace of countryside into the city, where according to some, a slow pace is desperately needed. Ultimately, USMA is a great visual piece for the home, but not for keeping time.
Trend Themes
1. Auditory-only Timekeeping - Disruptive innovation opportunity: Develop sound-based timekeeping devices that offer an alternative to traditional visual interfaces.
2. Countryside-inspired Urban Design - Disruptive innovation opportunity: Create products and services that bring elements of the countryside into urban areas to promote a slower and more relaxed pace of life.
3. Alternative Home Decor - Disruptive innovation opportunity: Design visually appealing home decor items that serve alternative functions, such as the USMA clock's focus on auditory cues rather than traditional timekeeping.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Explore innovative design concepts for home decor, incorporating unique functionalities and sensory experiences.
2. Urban Planning - Disruptive innovation opportunity: Develop urban planning strategies that integrate elements of the countryside to create more balanced and relaxed urban environments.
3. Timekeeping Devices - Disruptive innovation opportunity: Rethink the design and functionality of timekeeping devices, incorporating immersive auditory experiences for an alternative perception of time.
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