The Urban Outfitters Holiday 2013 lookbook is a welcomed change from the rest of the festive fashion campaigns currently in full swing for the Christmas season. Instead of following in typical fashion with glittery gowns, holiday decor and, of course, some snow, this photoshoot showcases a range of casual outfits that are still perfect for the winter weather. Of course, they are even more perfect for those spending winter in the Southern Hemisphere.
Shot by photographer Angelo Pennetta, the Urban Outfitters Holiday 2013 lookbook stars models Anais Pouliot and Camilla Christensen. The looks were put together by stylist Trudy Nelson. The laid-back captures were perfected by with tousled locks by hair stylist Alex Brownsell and flawless faces by makeup artist Kristin Gallegos
Key Themes Behind This Trend
- Casual Winter Wear
- Fashion companies can innovate by creating casual yet fashionable winter wear for Southern Hemisphere regions during the holiday season.
- Natural-looking Holiday Campaigns
- Companies can disrupt the traditional holiday marketing campaigns by showcasing natural-looking models and locations instead of over-the-top decoration and clothing.
- Relatable Festive Looks
- Fashion brands can embrace authenticity by featuring relatable and attainable festive looks in their catalogs rather than just showcasing extravagant outfits.
Where This Applies
- Fashion
- Fashion companies can create casual yet elegant winter wear during the holiday season that caters to regions with a warmer climate like the Southern Hemisphere.
- Marketing
- Disruptive holiday marketing campaigns can feature natural-looking models and residences rather than including glittery over-the-top decorations.
- Photography
- Photographers can perfect natural-looking photoshoots as seen in Urban Outfitters Holiday 2013 lookbook starring Anais Pouliot and Camilla Christensen.
