Comfortably Refined Menswear

The Unyform Fall Collection Updates Classic Pieces

The second installment of the Unyforme Fall 2014 collection has just been released.

Along with items from the first drop, the second release includes new silhouettes and fabrics, often used to update signature pieces. For instance, the Jones pant now comes in a twill material, instantly becoming more formal and sophisticated, yet retaining the same level of comfort as the original. The collection also features a fair amount of hoodies, a recognized staple, such as the Fairview, a cut-and-sew piece featuring a two-tone color palette. Another example is the Carter, a french terry cloth and cotton blend option featuring a screen-printed graphic.

The brand is aware that it needs to offer its fans what they've come to love and expect from Unyforme; however, that doesn't mean it hasn't continued to experiment within that context.

Updated Silhouettes
The trend of updating classic pieces with new silhouettes presents an opportunity for disruptive innovation in the menswear industry.
Innovative Fabrics
The trend of using innovative fabrics in menswear allows for disruptive innovation in the fashion industry.
Cut-and-sew Pieces
The trend of cut-and-sew pieces in menswear provides an opportunity for disruptive innovation in the clothing manufacturing industry.

Sectors Adopting This

Menswear
The menswear industry can explore disruptive innovation opportunities through updated silhouettes and innovative fabrics.
Fashion
The fashion industry can benefit from disruptive innovation by incorporating innovative fabrics into their designs.
Clothing Manufacturing
The clothing manufacturing industry can explore disruptive innovation opportunities by focusing on cut-and-sew pieces in menswear.
SCORE
5.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 54%
Freshness 8%