The Undefeated Fall/Winter Calls for Success
Vasiliki Marapas — September 26, 2014 — Fashion
References: undefeated & highsnobiety
The Undefeated Fall/Winter 2014 collection from the Technical Goods performance line is here. The lookbook, which was shot by photographer Atiba Jefferson, features a brooding, muscular model decked out in the brand's high-performance gear.
This being the third collection in the Technical Goods line, the brand found room to experiment with its signature style. Most notably, it introduced brand-new prints and colors on the long-sleeve tees, pullovers and jackets.
The garments are meant for those who are serious about sports and sportswear. With sleek silhouettes, high-performance fabrics and undeniably high quality, the collection is for those who, quite simply, will not admit defeat. If you have a determined, all-or-nothing attitude, you'll certainly appreciate the Fall/Winter offerings from the Undefeated Technical Goods performance line.
This being the third collection in the Technical Goods line, the brand found room to experiment with its signature style. Most notably, it introduced brand-new prints and colors on the long-sleeve tees, pullovers and jackets.
The garments are meant for those who are serious about sports and sportswear. With sleek silhouettes, high-performance fabrics and undeniably high quality, the collection is for those who, quite simply, will not admit defeat. If you have a determined, all-or-nothing attitude, you'll certainly appreciate the Fall/Winter offerings from the Undefeated Technical Goods performance line.
Trend Themes
1. High-performance Sportswear - Opportunity for disruptive innovation in developing advanced materials and technologies for high-performance sportswear.
2. Experimentation with Prints and Colors - Opportunity for disruptive innovation in creating unique and eye-catching prints and colors for sportswear.
3. All-or-nothing Attitude - Opportunity for disruptive innovation in designing products that cater to individuals with a determined, all-or-nothing attitude towards sports and sportswear.
Industry Implications
1. Sportswear Manufacturing - Opportunity for disruptive innovation in revolutionizing the manufacturing processes and materials used in sportswear production.
2. Textile Printing - Opportunity for disruptive innovation in developing advanced printing techniques and technologies for creating unique and vibrant prints on sportswear.
3. Athletic Training and Fitness - Opportunity for disruptive innovation in creating innovative training tools and programs that cater to individuals with an all-or-nothing attitude towards fitness.
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