Timex has teamed up with WM Brown founder Matt Hranek on the WM Brown x Timex Rectangle, the first watch he has designed for the brand. Priced at $349, it comes with both a stainless steel bracelet and a brown leather strap, giving owners two ways to wear the same watch without buying extra accessories.
The two bands use quick-release spring bars, so they can be swapped without tools. A small seconds subdial at 6 o’clock adds a traditional dress-watch detail while keeping the main dial uncluttered. The watch is available now through Timex and is not a limited edition.
The collaboration brings Hranek’s design perspective to a watch priced below many designer-led releases. With both strap options included and no limited-edition restrictions, the Rectangle offers a flexible choice for buyers looking for a dress watch that can suit different occasions.
Image Credit: Timex
What's Driving This Trend
- Convertible Dress Accessories
- Bundled interchangeable components are expanding perceived value by letting consumers adapt one product across formal and casual settings.
- Accessible Designer Collaborations
- Mid-priced partnerships with tastemakers create room for premium design cues without the scarcity or cost barriers of luxury releases.
- Tool-free Personalization
- Quick-release hardware introduces everyday customization that makes traditional accessories feel more modular, practical, and user-friendly.
Who This Affects Most
- Watches
- Heritage watch brands are using flexible strap systems and collaboration-led design to refresh classic formats for modern buyers.
- Menswear
- Style-driven accessories that shift between occasions are blurring the line between wardrobe essentials and collectible personal goods.
- Fashion Retail
- Retailers can benefit from non-limited collaborative products that sustain demand while offering consumers built-in versatility at purchase.
