$40,000 Tux From Corks

 - May 25, 2007   Updated: Aug 10 2011
References: winespectator & luxist
The Corkxedo is a $40,000 Tux made of corks. It was designed by Dave Hamilton, and LA desigbner who spent ten months putting the outfit together. Luxist reports, "The set contains the corks of more than 240 wineries and the oldest cork is a 1935 Chateau Lynch-Bages. Hamilton isn't averse to selling the Corkxedo either, he guesses the size 44 jacket would auction off in the $35,000 to $40,000 range."

Implications - Creating highly priced items that are made from unusual materials is a fun and effective way to target consumers with money to spend. Companies that create expensive products should consider using strange materials.