Hi-Tec has introduced its ‘TS74’ subline that takes inspiration from old sneaker designs, including the ‘Silver Shadow’ along with additional reworked silhouettes. Bringing the collection to life is a chic and expressive campaign that explores moods associated with seasonal changes, with multiple models sporting the new footwear offerings.
Highlights include the ‘HTS ELITE RGS,’ a sneaker that boasts an additional toe box overlay for extra durability and protection at the toe level. This silhouette also features cross-section overlays, a Vibram RGS outsole, and a Vibram Rolling Gate System outsole to combat muscle fatigue.
The collection also offers up the ‘HTS RGS FIZO’ and ‘HTS SHADOW RG’ sneakers in newly-updated forms. The full Fall/Winter 2022 campaign and collection are now available on the Hi-Tec website.
Image Credit: Hi-Tec
What Makes This Trend Stand Out
- Seasonal-inspired Footwear
- Opportunities for brands to innovate by creating mood-based footwear designs for various seasons.
- Reworked Silhouettes
- Brands can explore innovative ways to create new designs from old classics of the same product category.
- Technologically Advanced Sneakers
- There are opportunities for brands to innovate by creating sneakers with advanced features to combat muscle fatigue and provide additional durability.
Sectors Adopting This
- Fashion
- The fashion industry can take inspiration from Hi-Tec's designs and explore innovative ways to design footwear.
- Sportswear
- The sportswear industry can create new designs that cater to athletes who require sneakers with additional technology features.
- Marketing
- The marketing industry can explore innovative ways to market products that are mood-based and designed for specific seasons.
