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90's Toy Turned Into Picturesque Warrior

 - Jun 25, 2009   Updated: Jun 8 2011
References: dvice & artschoolvets
With the new Transformers movie now in theatres, here is another Transformer innovation that is pretty flashy (no pun intended:maybe).

The Voltron Star Shooter is a 90's action figure that was tinkered with in order to create a “Voltron Camera.”

The Voltron camera actually works and shoots 110 film and you have to admit it does add a little edge to the Voltron Star Shooter's whole motif.

Implications - One of the best ways for a company to have a lasting subconscious effect on consumers is by pairing their products with major Hollywood brands or movies, especially a franchise that allows for toys or video games. By connecting the brand with the movie, companies create a subliminal advertising effect which stays with a consumer longer than a typical overt advertisement.