Easy Crate Training Tools

Diggs' Groov Training Aid is a Unique Tool for Young Pups

New pet owners might benefit from a training tool or two, in order for their furry companions to develop good habits as they grow up. Premium pet brand Diggs boasts one such training tool that is one-of-a-kind, efficient, and ergonomic—the Groov Training Aid. The product is designed to teach young dogs to enjoy their crates.

Groov is shaped like a popsicle (it even comes with a freezer shell) and can hold certain foods, like peanut butter. The aid is made out of high-quality all-natural rubber that is food-grade and BPA-free. The company has designed the training tool to encourage licking, " which has been proven to have a calming effect on dogs." In doing so, Groov has the potential to reduce crat anxiety.

Image Credit: Diggs

Pup Training Aids
There is an opportunity for companies to create unique training tools, like the Groov Training Aid, that can help young dogs develop good habits.
Calming Pet Products
There is a trend towards pet products that help to reduce anxiety, like Diggs' Groov Training Aid.
Sustainable Pet Products
There is an opportunity for pet brands to use all-natural and eco-friendly materials, like Diggs' use of food-grade and BPA-free rubber in their Groov Training Aid.

Where This Applies

Pet Food and Supplies Retail
Retailers can offer unique and innovative pet training aids, like Diggs' Groov Training Aid, to their customers.
Pet Healthcare
Veterinarians and pet health specialists can recommend calming pet products, like the Groov Training Aid, to pet owners with anxious dogs.
Pet Toy Manufacturing
Pet toy companies can invest in sustainable materials and create unique products, like Groov Training Aid's popsicle-shaped design, to stand out in the market.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 25%
Freshness 10%