Ultra-Flexible Trail Sneakers

The Vivobarefoot x Finisterre Primus Trail Runner is Limited-Edition

The Vivobarefoot x Finisterre Primus Trail Runner is a new collaborative release by the brands, and is geared toward avid runners seeking style and comfort during warm weather runs.

The shoe maintains an ultra-lightweight construction achieved with recycled and vegan materials, and is durable enough to withstand encounters with a range of different terrains. The shoes are paired with Firm Ground Soles to boost overall traction, grip and durability on a range of surfaces. These footwear features are achieved without increasing the overall weight of the style to further reduce the instance of fatigue during long-haul runs.

The Vivobarefoot x Finisterre Primus Trail Runner maintains an ergonomic construction that follows the natural form of the foot, which addresses increased consumer interest in comfort-focused fashions.

Sustainable Footwear
Opportunities for developing eco-friendly footwear to meet the increased consumer demand.
Ergonomic Design
Opportunities for creating ergonomically-designed footwear to increase comfort and reduce fatigue during physical activities.
Multi-terrain Shoes
Opportunities for designing footwear that can withstand a range of terrains for outdoor activities, such as hiking and running.

Who This Affects Most

Athletic Footwear
Industry players can develop trail sneakers with new, innovative features to attract consumers looking for advanced technology in their footwear.
Sustainable Fashion
The collaboration of eco-sustainable materials with fashion design present great opportunities for brands targeting environmentally-conscious consumers.
Outdoor Gear
Developments can be made towards integrating comfort and functionality in outdoor gear for better performance and user-experience during physical activities.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 34%
Freshness 12%

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