Running lifestyle brand Tracksmith has announced the launch of 'No Days Off,' a performance-focused running apparel collection designed specifically for handling the frigid winter weather.
The new collection consists of a range of ultra-warm layering options including the NDO Jacket, a wind and water-resistant softshell featuring a merino wool construction, and the NDO Tights, a pair of athletic leggings made using a heat-retaining double-layered fabric.
Moreover, the collection features a unique collaboration between Tracksmith and Lusso called the NDO Pelli Slip-On, a sneaker designed specifically for cold weather running. The collaborative running shoe features a waffle knit upper construction, breathable memory foam, and an extra-warm shearling lining.
The entire No Days Off collection is currently available for purchase on Tracksmith's website.
Image Credit: Tracksmith
What Makes This Trend Stand Out
- Performance Winter Running Apparel
- Tracksmith's 'No Days Off' collection represents a new wave of specialized performance gear for winter joggers, opening up the winter running niche for clothing specialization.
- Collaborative Product Design
- The NDO Pelli Slip-On collaboration between Tracksmith and Lusso demonstrates an opportunity for clothing and athletic shoe companies to collaborate and advance both industries.
- Winter Athleisure Fashion
- Tracksmith's 'No Days Off' collection also appeals to fashion-conscious athleticwear consumers, tapping into a market hungry for winter styles that can cross over and be worn off the running track.
Sectors Adopting This
- Athletic Apparel
- The No Days Off line by Tracksmith is an example of how athletic brands can innovate by producing niche items that can appeal to the specialized winter running market.
- Athletic Shoes
- The NDO Pelli Slip-On by Tracksmith and Lusso represents a business trend where companies make specialized shoes based on collaborations with complementary organizations.
- Fashion Retail
- Tracksmith's 'No Days Off' collection demonstrates how a simple seasonal variation of an existing product line can hold distinct appeal for consumers and differentiate retailers from competitors.
