TOMS and Ashely Lukashevsky Launch a Playful New Collection
Grace Mahas — August 8, 2022 — Fashion
References: toms
Beloved shoe brand TOMS recently joined forces with the LA-based illustrator Ashley Lukashevsky to launch a new limited-edition artist series. The vibrant collection features playful illustrations with summer-inspired hues. With this series, TOMS and Ashely Lukashevsky, once again, decides to challenge conformity to create something unexpected.
Throughout the TOMS Artist Series, artists demonstrate the importance of self-expression in supporting mental health, a cause TOMS is committed to supporting year-round by donating a third of profits to grassroots mental health organizations.
“The shoe design that I created with TOMS is really this depiction of people and community looking towards a hopeful future, which is also the way that I want to see my own mental health and my community's mental health,” says Ashley.
Image Credit: TOMS
Throughout the TOMS Artist Series, artists demonstrate the importance of self-expression in supporting mental health, a cause TOMS is committed to supporting year-round by donating a third of profits to grassroots mental health organizations.
“The shoe design that I created with TOMS is really this depiction of people and community looking towards a hopeful future, which is also the way that I want to see my own mental health and my community's mental health,” says Ashley.
Image Credit: TOMS
Trend Themes
1. Limited Edition Collaborations - The success of the TOMS Artist Series highlights the trend of limited edition collaborations between brands and artists, creating an opportunity for businesses to establish new and unique offerings.
2. Art and Mental Health - The TOMS Artist Series sheds light on the importance of art and self-expression in supporting mental health, presenting an opportunity for businesses to integrate similar concepts in their brand messaging or even offer mental health support services to employees.
3. Sustainable-fashion Collaborations - The TOMS Artist Series highlights the trend of sustainable fashion collaborations between brands and artists or designers, creating an opportunity for businesses to promote environmentally-friendly practices and expand their reach to a new audience with unique design aesthetics.
Industry Implications
1. Fashion - The TOMS Artist Series and its limited edition collaborations demonstrate the potential for unique and creative partnerships within the fashion industry, encouraging businesses to explore co-branding opportunities with artists or designers to differentiate their offerings.
2. Art and Design - The collaboration between TOMS and Ashley Lukashevsky showcases how the art and design industry can work together to create unique products that support important causes, presenting an opportunity for businesses to integrate social responsibility into their brand messaging.
3. Mental Health - The TOMS Artist Series and its commitment to donating a portion of profits to grassroots mental health organizations highlights the importance of mental health awareness and support, providing an opportunity for businesses to incorporate similar initiatives into their corporate social responsibility programs.
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