Luxury Charms

Clean the Sky - Positive Eco Trends & Breakthroughs

Tiffany Shopping Bag and Taxi Pendants

— December 23, 2007 — Luxury
This exquisite charm pendant designed by Tiffany features an 18K gold shopping bag and taxi on a 16" chain.

All pieces can be purchased separately, the shopping bag charm at $1,500; taxi charm at $1,400; and the gold chain at $150.

Implications - Despite economic uncertainty, many affluent consumers still desire opulence. Less flashy charms like these charms from Tiffany let the rich consumer display his or her affluence in a way that is discreet, but still allows for a feeling of luxury. Given the state of the economy, conspicuous consumption can be deemed distasteful; as such, understated luxury goods may be the answer.

Trend Themes

  1. Discreet Luxury — Opulent but understated luxury goods offer a way for affluent consumers to display their wealth discreetly.
  2. Less Flashy Charms — Tiffany's charms provide a subtle way for wealthy consumers to showcase their affluence without being flashy.
  3. Opulence in Uncertain Times — Despite economic uncertainty, many affluent consumers still desire luxury, but prefer more discreet forms of opulence.

Industry Implications

  1. Jewelry — The jewelry industry can tap into the growing demand for luxury products that are understated and less flashy.
  2. Fashion — Fashion brands can explore understated luxury trends and incorporate them into their designs to cater to affluent consumers.
  3. Retail — Retailers can offer a range of opulent but discreet luxury goods to attract affluent consumers who seek a more subtle way to display their wealth.
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