Perceived Time Chronographs

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The TicTocTrac Watch Measures Perception of Moments

— May 10, 2012 — Fashion
It is one thing to be told the time, it is another thing to be told how one has perceived the time that had just passed by; the TicTocTrac watch does both. It is a unique chronograph that is worn like a typical wristwatch even though its face barely resembles one. In place of hands and other recognizable watch features, the TicTocTrac watch has a black box in the center.

By double-tapping the TicTocTrac watch, a time estimation exercise commences.
Designed by students from Cornell University as an engineering project, the screen lights up and displays a random amount of time for a person to wait. When a person feels they have waited that allotted amount of time, they double-tap the TicTocTrac watch again and it informs them if they overestimated or underestimated the time.

Trend Themes

  1. Perceived Time Measurement — Opportunity for developing innovative products that measure and analyze how individuals perceive time.
  2. Interactive Chronographs — Potential for creating chronographs that engage users in time estimation exercises and provide feedback.
  3. Wearable Time Learning — Opportunity to develop wearable devices that aid in improving individual's time perception and estimation skills.

Industry Implications

  1. Watchmaking — Disruptive innovation opportunity to incorporate interactive time estimation features in traditional wristwatch designs.
  2. Technology — Potential to integrate time perception measurement capabilities into wearable devices, creating new applications and experiences.
  3. Education — Opportunity to apply perceived time measurement techniques in educational tools and resources for time management improvement.
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