The whale-oriented designs of the Thom Browne Resort 2013 collection are a playful and slightly terrifying mix. Alternating between lively, water-spouting whales and literally skeletal whale carcasses, the designer adds an interesting side to the collection.
Focusing mainly on grays and blues, the collection is very reminiscent of water, but with a waspy, upscale twist. The resort collection incorporates tweeds and heavy cotton fabrics while mixing in lighter, patterned wear.
With matching accessories, the whale-emblazoned styles are sure to be a nautical knock out. Model Jessica Stam perfectly displays her stoic, slightly snobbish modeling ability. Outfitted with blazers and cat-eyed sunglasses, the bright and summery collection is a lovely homage to the sea and its fascinating creatures.
Key Themes Behind This Trend
- Whale-inspired Fashion
- Disruptive innovation opportunity: Create a line of clothing and accessories featuring whale designs to tap into the growing demand for marine-themed fashion.
- Upscale Ocean-inspired Resort Wear
- Disruptive innovation opportunity: Develop a collection of resort wear that combines luxury fabrics with ocean-inspired motifs to cater to fashion-conscious travelers seeking unique and high-end beach attire.
- Patterned Water-themed Clothing
- Disruptive innovation opportunity: Design a line of clothing incorporating water-themed patterns and prints to offer consumers a fresh and stylish take on aquatic fashion.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials in the production of fashion items to address the growing demand for environmentally conscious clothing.
- Resort Wear
- Disruptive innovation opportunity: Incorporate technology-enabled features like UV protection or built-in cooling systems into resort wear garments to enhance customer experience and differentiate from traditional beachwear.
- Accessories
- Disruptive innovation opportunity: Develop a line of innovative accessories, such as seashell-inspired jewelry or waterproof bags, to complement ocean-themed fashion trends and meet the needs of adventurous and stylish consumers.
