Desperate times call for desperate measures, and when you come unprepared for the beach, the ThingThong has got you covered -- literally. The hybrid flip-flop and thong swimsuit was conceptualized by Douglas Hamilton, a creative director and copywriter for BBH Asia-Pacific.
The sandals' straps are made of a stretchy elastic that keep your feet in and your privates concealed. The slipper, as you may have guessed, doubles as the front of this daring banana hammock. While the ThingThong leaves very little to the imagination, it's certainly a clever concept for those with fleeting memories. As you slip into your ThingThong and strut down the beach, don't be surprised if you get a few questionable stares.
The ThingThong is a cheeky and humorous innovation that make speedos look modest at best. The only question remaining is what on earth would that tan line look like?