Manchester label Represent has returned after a successful collaboration with Liam Gallagher and is now presenting a new footwear offering dubbed ‘The Viper.’ The sneaker arrives in ‘Triple Black’ and ‘Triple Flat White’ colorways, boasting a nylon upper and an embroidered fang design along the side panels. The sneakers rest on a chunky translucent sole with Represent’s ‘R’ branding imprinted on the middle of the shoe.
‘The Viper’ is said to be two years in the making, joining Represent’s lengthy list of footwear offerings that combine the worlds of streetwear and athletics. Interested parties can view the visual campaign for ‘The Viper’ sneakers ahead of their release on the official Represent website on August 17.
Image Credit: Represent
What's Driving This Trend
- Translucent Sneakers
- There is an opportunity for sportswear companies to create more innovative and bold translucent footwear products.
- Animal-inspired Designs
- Fashion designers can incorporate more animal-inspired designs into their collections, such as snakeskin patterns and fang-shaped embroideries.
- Streetwear-athletic Hybrids
- Brands can continue to explore the intersection of streetwear and athletics to create unique and functional products that appeal to both fashion and fitness enthusiasts.
Who This Affects Most
- Footwear
- The footwear industry has an opportunity to experiment with unconventional designs and materials to create new and exciting products for consumers.
- Fashion
- The fashion industry can explore more animal-inspired designs and implement them in a variety of products such as clothing, accessories and footwear.
- Sportswear
- Sportswear companies can explore streetwear-inspired designs to create products that are both stylish and functional for fitness enthusiasts.
