Founded in 2011, the Products is a social business based in Brazil that utilizes an increasingly popular model in that it manages the products created by Institute Noisinho da Silva, an NGO, with the end goal being self-sufficiency financially speaking. "This model promotes a virtuous circle between Noisinho, responsible for the research and development of Universal Design products of Assistive and Social Technologies, and The Products, holder of the marketing and production knowledge," they write. "Once separated, it won agility, flexibility and efficiency in the process of decision-making, enabling with royalties new creations by the Institute."
The social business currently has two products to offer: The Ciranda, floor chair; and the Inclusive School Desk - CEI. The latter is designed for children ages 1 to six with cerebral palsy and the former is for students who are a little older.
Why This Trend Is Growing
- Social Business Management
- The NGO-created social business model separates research and development from marketing and production, promoting efficiency and agility in decision-making.
- Universal Design Products
- The social business focuses on the creation of assistive and social technologies that promote inclusivity and accessibility.
- Self-sufficiency in Ngos
- The social business model aims to achieve financial stability for NGOs through sustainable revenue generation.
Industries Being Reshaped
- Non-profit Organizations
- NGOs can explore the social business model to diversify income streams and become financially self-sufficient.
- Assistive Technology
- The social business focuses on creating innovative products for individuals with disabilities, presenting opportunities for growth in the assistive technology industry.
- Education
- The social business offers inclusive school desks designed for children with cerebral palsy, creating potential disruption in the education industry by promoting accessibility and equality.
