The Nerdys Fall/Winter lookbook celebrates the nerd culture with awkwardly endearing images.
Long gone are the days when being labelled a "nerd" was an affront to your good name. Thanks to super-hot nerds in popular culture (Seth Cohen I'm looking at you), being nerdy can now be a style statement. This lookbook, which offers everything from crewneck sweaters and jogging pants to single-breasted overcoats and pinstriped suits, is an example of the "normcore" movement that is currently making waves.
The Japanese menswear label interprets the Western aesthetic and culture in a way that feels very authentic. The stiff, inelegant posturing in the lookbook works to further enhance this nerdy vibe. Those interested in exploring it further should check out the entire Nerdys Fall/Winter 2014 collection.
Why This Trend Is Growing
- Normcore Movement
- Disruptive innovation opportunity: Create a line of clothing that embraces the 'nerdy' aesthetic and capitalizes on the normcore trend.
- Authentic Western Interpretation
- Disruptive innovation opportunity: Develop a brand that combines elements of Western fashion with authentic cultural interpretations, appealing to a niche market.
- Awkwardly Endearing Imagery
- Disruptive innovation opportunity: Produce fashion campaigns that embrace unconventional photography styles to create a unique and relatable brand image.
Industries Being Reshaped
- Menswear
- Disruptive innovation opportunity: Introduce a menswear line that caters to the growing demand for 'nerdy' fashion.
- Fashion Photography
- Disruptive innovation opportunity: Create a new style of fashion photography that embraces a quirky and relatable aesthetic.
- Cultural Interpretation
- Disruptive innovation opportunity: Establish a brand that specializes in incorporating authentic cultural elements into fashion designs for a niche audience.
