Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Nerdys Fall/Winter Lookbook Embraces a Lifestyle

 - Sep 15, 2014
References: nerdys.jp & highsnobiety
The Nerdys Fall/Winter lookbook celebrates the nerd culture with awkwardly endearing images.

Long gone are the days when being labelled a "nerd" was an affront to your good name. Thanks to super-hot nerds in popular culture (Seth Cohen I'm looking at you), being nerdy can now be a style statement. This lookbook, which offers everything from crewneck sweaters and jogging pants to single-breasted overcoats and pinstriped suits, is an example of the "normcore" movement that is currently making waves.

The Japanese menswear label interprets the Western aesthetic and culture in a way that feels very authentic. The stiff, inelegant posturing in the lookbook works to further enhance this nerdy vibe. Those interested in exploring it further should check out the entire Nerdys Fall/Winter 2014 collection.