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Counter-Culture Game Characters

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The Legend of Hipsters Humorously Re-Images the Zelda Cast

— August 10, 2011 — Tech
If you can’t get enough of hipster culture, or you’re just a video game artwork junkie, be sure to check out this ‘The Legend of Hipsters.’ Watch as classic video game icons Link, Ganondorf and Zelda get transformed into PBR-drinking V-neck wearers in this collection of images that are as humorous as they are impressive.

‘The Legend of Hipsters’ was drawn by deviantART user Dan Jones and he’s got the characters’ likeness as well as cliched hipster apparel down pat. Who knew Zelda’s elf hat would totally be suitable on a mannequin of an Urban Outfitters store?

Implications - Consumers respond favorably to pop culture re-imaginings because it satiates their desire for new content while giving them material they're already familiar with. Corporations may similarly re-image their products as a publicity stunt in order to reinvigorate consumer interest in a a company's wares.
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