The Guardian Angel is a line of protective jewelry for women created in a partnership between the JWT Singapore ad agency and Association of Women for Action and Research (AWARE), designed to be high-tech, chic and provide instant aid in threatening situations.
Guardian Angel jewelry has a rounded form that makes it look halo-esque and can be worn as either a bracelet or a necklace. In times of need, there's a button that can be pressed, but it's so discreet, it doesn't purposely look like a life-saving accessory. Once the button is pressed, the victim gets a call to their mobile phone, which gives them an excuse to get themselves out of a situation. In more dangerous situations, Guardian Angel can also be used to contact a designated "guardian angel," which makes them aware of the jewelry wearer's location.
Why This Trend Is Growing
- Protective Jewelry
- A trend in fashion accessories that double as life-saving devices that provide security to women in dangerous situations.
- Discreet Emergency Devices
- A trend in discrete wearable technology that can be integrated into everyday fashion accessories to provide safety and security.
- Location-based Emergency Systems
- A trend in using location-based services to provide timely aid and emergency assistance.
Industries Being Reshaped
- Fashion
- An industry that can benefit by incorporating wearable technology into their products for added functionality and increased customer safety.
- Mobile Apps
- An industry that can benefit from developing mobile apps that integrate with wearable technology for emergencies and security purposes.
- Emergency Services/security
- An industry that can benefit by creating systems and protocols that are integrated with wearable technology to respond to emergencies quickly and effectively.
