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Brand Fusion Sneaks

'The Colliding Worlds Part II' from adidas & Diesel Merges Brand Elements

— August 25, 2011 — Fashion
If you can't decide between the sporty look of adidas and the rocker look of Diesel, you're in luck. Combining both sport and edge, 'The Colliding Worlds Part II' has launched from adidas Originals and Diesel (Part I was launched earlier this year).

The Colliding Worlds Part II line features a colleciton of six new limited edition sneakers, including Forum Mid Leather Jacket, Centennial Mid, ZX 700 Pojak, ZX 700 Wheat, Stan Smith Mid Thread and Stan Smith Treated. Each shoe represents the adidas and Diesel brands in spirit, personality and attitude. For example, the models combine workwear and sporty elements with military looks, hiking details and punk infusions, such as checks, studs zips, making for cool combos that definitely merge the identities of both brands (you really can get the best of both worlds!).
Trend Themes
1. Limited Edition Sneakers - Opportunity for brands to collaborate and create unique, limited edition sneakers that blend different styles and brand identities.
2. Brand Fusion - Potential for brands from different industries to merge elements and create innovative collaborations that appeal to a wider audience.
3. Workwear-sporty Fusion - Emerging trend of combining workwear and sporty elements in fashion, resulting in a fresh and unique aesthetic.
Industry Implications
1. Footwear - Opportunity for footwear industry to explore collaborations and create limited edition sneakers that merge the style and identity of different brands.
2. Fashion - Fashion brands can tap into the trend of brand fusion to create unique collaborations that blend different styles and attract a wider consumer base.
3. Apparel - Apparel industry can leverage the trend of workwear-sporty fusion to design innovative clothing pieces that combine functionality and sporty aesthetics.
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