Sometimes it’s easy to simply live your life and not think about the luxuries you have around you; The Australia Project ‘Visions’ appeals to the public and this idea of living in a bubble. In its early stages, these images are just the beginning.
Capturing the opinions of Australian citizens and their sense of national identity, The Australia Project ‘Visions’ takes individual photos (akin to a fashion photoblog) and shows them holding a word that represents their idea of Australia. Be sure to visit their website to see the project grow.
Key Themes Behind This Trend
- National Identity Photography
- A trend of capturing individuals and their concept of national identity through photography, with potential for disruption in the art and tourism industries.
- Opinion-inspired Imagery
- A trend of creating visual content based on public opinions, with potential for disruption in the marketing and advertising industries.
- Participatory Photography
- A trend of involving the public in the creation of photographic content, with potential for disruption in the media and social media industries.
Where This Applies
- Art
- The art industry could be disrupted by the trend of national identity photography as a form of documentary art.
- Tourism
- The tourism industry could be disrupted by the trend of national identity photography as a way to showcase cultural diversity in travel marketing.
- Marketing and Advertising
- The marketing and advertising industries could be disrupted by the trend of opinion-inspired imagery as a way to create and communicate authentic brand messaging.
