Nike Adds a Neutral Air Max 90 to the Terrascape Series
References: dpbolvw.net & hypebeast
Nike introduces a new neutral iteration of the Air Max 90 sneaker to join its ongoing Terrascape line. It arrives in a black and white design. It boasts a black upper with mesh fabric around the tongue, the ankle collar, and the toe box for a touch of breathability.
Canvas overlays on top around the clear TPU eyestays that have Terrascape branding around the tongue pull tab and the insole sections. White Swoosh can be seen along the lateral side of the sneaker with a matching heel tab - this is made from the signature Crater foam along with the speckled sole that is wrapped in a clear rubber material as a nod to the brand's commitment to sustainable processes.
Image Credit: Nike
Canvas overlays on top around the clear TPU eyestays that have Terrascape branding around the tongue pull tab and the insole sections. White Swoosh can be seen along the lateral side of the sneaker with a matching heel tab - this is made from the signature Crater foam along with the speckled sole that is wrapped in a clear rubber material as a nod to the brand's commitment to sustainable processes.
Image Credit: Nike
Trend Themes
1. Neutral Sneakers - The trend of neutral-colored sneakers is on the rise, opening opportunities for sustainable footwear companies to create eco-friendly designs.
2. Sustainable Materials - Using sustainable materials to create sneakers is becoming more important to consumers, providing opportunities for eco-friendly companies to create disruptive innovations.
3. Terrascape Design - Nike's Terrascape series is gaining traction and the trend of using natural and earthy design elements presents an opportunity for companies to create designer sneakers that are eco-friendly.
Industry Implications
1. Sneaker Industry - Sneaker companies can take advantage of the trend towards eco-friendly designs by incorporating sustainable materials into their production lines.
2. Sustainable Fashion Industry - The sustainable fashion industry is an industry that could benefit greatly from the trend towards eco-friendly sneakers, creating a new market for designers.
3. Eco-friendly Retail Industry - The rise of eco-friendly design provides a disruptive opportunity for retailers to create stores dedicated to sustainable products like sneakers and accessories.
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