Nike has released a soccer jersey and apparel collection that features AFC Richmond from the popular television series Ted Lasso. The television series has won 11 Emmy Awards and it will be airing its third and final season on March 15. The story follows an optimistic American football coach Ted Lasso who was hired to manage a British soccer team called AFC Richmond despite not knowing the sport.
The collection features the AFC Richmond jerseys that follow closely to the depiction from the television series. The jersey has the team's hound crest, the fictional dating app company Bantr sponsorship logo, and the Nike logo. The colors of the jerseys feature several versions from blue and red home stadium jerseys to orange color jerseys. Other items in the collection include hoodies, t-shirts, and scarves.
Image Credit: Nike
What Makes This Trend Stand Out
- Tv-show-based Apparel
- Opportunity for companies to partner with popular TV shows and produce related apparel collections.
- Nostalgia Marketing
- Creating brand partnerships with popular TV shows and movies from the past for a nostalgia marketing approach.
- Fictional Sports Team Apparel
- Opportunity for companies to produce apparel collections inspired by fictional sports teams from popular TV series and movies.
Sectors Adopting This
- Sports Apparel
- Sports apparel companies can benefit from producing TV-show-based jerseys and other apparel collections.
- TV and Film
- TV and film production companies can benefit from partnering with brands for apparel collections related to their popular shows and movies.
- Marketing and Advertising
- Marketing and advertising companies can benefit from creating and executing nostalgia marketing campaigns with brand partnerships with popular TV shows and movies.
