Ted by Ted Baker has debuted its inaugural collection as the fashion brand's first range of styles that embrace functional outerwear, everyday essentials and more. The first collection from the brand's diffusion line is entitled London in Motion and will make its exclusive debut this autumn in the US at Macy's with its Fall 2026 styles.
The range pays homage to the original Ted Baker design ethos, but takes a more relaxed approach to formalwear through shirts, polos, trousers, outwear, knitwear and everyday essentials. The various styles identify how a person doesn't have to give up comfort when it comes to formalwear to better accommodate for the modern consumer who's increasingly on the go and maintaining a varied schedule.
Senior Director, Creative Design at ULAC Gina Ottomanelli commented on the Ted by Ted Baker collection saying, "Our vision for Ted by Ted Baker was to create a menswear collection that feels authentically British while speaking to today’s global consumer. The collection reflects the craftsmanship and design heritage people associate with Ted Baker, reimagined through a more contemporary, relaxed lens. It’s about timeless style, individuality and clothing that fits naturally into everyday life.”
Why This Trend Is Growing
- Relaxed Formalwear
- Hybrid menswear that blends tailoring with comfort signals room for brands to redefine office-to-everyday wardrobes for mobile consumers.
- Diffusion Luxury Lines
- Accessible sub-brands rooted in established design heritage create openings for premium labels to reach broader retail audiences without abandoning brand equity.
- Functional Everyday Essentials
- Utility-driven shirts, outerwear, knitwear and trousers reflect rising demand for versatile apparel that supports varied schedules and lifestyle transitions.
Industries Being Reshaped
- Menswear
- Contemporary male consumers are reshaping the category around flexible styling, making comfort-led sophistication a key area for product differentiation.
- Department Stores
- Exclusive launches with recognized fashion names give major retailers a platform to refresh relevance through curated, limited-access apparel collections.
- Fashion Licensing
- Partnership-based brand extensions allow heritage labels and operators to translate established aesthetics into scalable collections for new markets.
