The 'Tart Tart' Arena Homme + editorials features models George and Sebastian who are captured by photographer Mark Barker's lens. The duo poses in studio while channeling retro era gentleman with a love for all things psychedelic.
Paired with retro graphic imagery, these model portraits are a nostalgic look at cultural fads that ruled the 60s. From bowled hair cuts to a silver, sci-fi inspired wardrobe by stylist Max Pearman, this generational editorial is a fresh and unconventional exploration of the era's rock-and-roll culture.
Gracing the edgy publication's Spring/Summer 2013 issue, the 'Tart Tart' Arena Homme + fashion story revives a retro visual aesthetic that is often referred to as "psychedelic" thanks to its kaleidoscopic graphic design and distortion photo filtering techniques.
Key Themes Behind This Trend
- Retro Fashion
- Disruptive innovation opportunity: Create modern clothing designs that incorporate elements of 60s psychedelic fashion.
- Nostalgia Marketing
- Disruptive innovation opportunity: Develop marketing campaigns that tap into the nostalgia of past cultural fads.
- Graphic Design Revival
- Disruptive innovation opportunity: Embrace the graphic design techniques of the 60s to create visually striking and unique designs.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce new clothing lines inspired by the psychedelic fashion of the 60s.
- Advertising
- Disruptive innovation opportunity: Create ads that evoke nostalgia and connect with consumers on an emotional level.
- Graphic Design
- Disruptive innovation opportunity: Apply retro graphic design principles to contemporary projects to stand out in a visually saturated market.
