This Limited-Edition TAG Heuer Carrera Celebrates 160 Years
Michael Hemsworth — January 17, 2020 — Fashion
This TAG Heuer Carrera timepiece is a new limited-edition accessory created by the brand as a watch that celebrates the iconic original in a demure manner. The reissued 2447S timepiece celebrates the 160th anniversary of the watch model, but has been expertly updated with a number of accents to make it a model all its own. This includes a slightly larger casing, a domed sapphire glass and a case shape that's marginally different from the original to give it a bit of modernized styling.
The TAG Heuer Carrera timepiece is finished with a black leather alligator strap and limited to just 1,860 examples each priced at $6,450 each. The watch identifies the maintained popularity of classic timepiece styles, despite the rise in adoption rates of smartwatches and other wearables.
The TAG Heuer Carrera timepiece is finished with a black leather alligator strap and limited to just 1,860 examples each priced at $6,450 each. The watch identifies the maintained popularity of classic timepiece styles, despite the rise in adoption rates of smartwatches and other wearables.
Trend Themes
1. Classic Timepiece Styles - An opportunity for watch brands to create limited-edition models that celebrate iconic originals with updated accents.
2. Retro-inspired Watch Designs - A chance for brands to reissue vintage watch models with modernized styling elements, appealing to nostalgia-seeking consumers.
3. Sustained Demand for Traditional Watches - Despite the popularity of smartwatches, there remains a market for classic timepieces, creating opportunities for luxury watch brands.
Industry Implications
1. Luxury Watch - Luxury watch brands can take advantage of the sustained demand for traditional timepieces by offering limited-edition models with modernized features.
2. Fashion Accessories - The popularity of classic timepiece styles presents an opportunity for fashion accessories brands to incorporate vintage-inspired watch designs into their product offerings.
3. Collectibles - Limited-edition watches celebrating iconic designs can attract collectors, allowing the collectibles market to tap into the sustained demand for traditional timepieces.
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