Achromatic Pastel Editorials

The Nyt T Style Woman's Fall 2013 Spread is Color-Coordinated

The Nyt T Style Woman's Fall 2013 editorial is a breath of fresh air, and it's a new way to view fall fashion.

Typically in the fall, editorials are all focused on dark themes. There are a mix of heavy knits and most colors used are darker hues. However, this editorial aptly called Light Motif, broke all the fall rules.

This series is done in a compete achromatic palette. In each photo, all items in the shot are exactly the same color. There is one model who is the focus, and she is in a mix of coats and other fall accessories. All colors used are pastels. Besides the achromatic palette, the pastel choice is what makes this spread stand out from the rest.

The Nyt T Style Woman's Fall 2013 editorial was a gorgeous display of light color options for fall.

Achromatic Pastels
Opportunity to disrupt the traditional fall fashion industry with light and pastel colors.
Color-coordinated Editorials
Opportunity to introduce more cohesive and consistent editorial photo themes across fashion industries.
Breaking Seasonal Norms
Opportunity to challenge traditional color and fabric choices for different seasons in various fashion industries.

Sectors Adopting This

Fashion
Opportunity to introduce new color schemes and themes for different seasons in the fashion industry.
Printing
Opportunity to innovate printing technology to produce consistent and accurate color schemes on different fabrics.
Photography
Opportunity to redefine traditional photo themes and aesthetics, and introduce more consistent and visually appealing approaches across different editorial styles.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 72%
Freshness 8%

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