The Marie Claire Australia Sweet Rebellion photoshoot showcased a travelling, retro approach to fashion via models Noam Frost and Conrad Leadley. Together the duo looked like the picture of vintage 1970s Americana as they reintroduced classic road trip looks.
Stylist Jana Pokorny pulled off the aesthetic, throwback elements present in this series with black leather, classic white t-shirts and high rise denim put together expertly. With horn rimmed sunglasses and dainty cuts, this entire production looked as if from the past.
Make up artist Sarah Tammer added even punchier elements to this Marie Claire Australia series with dark eyeliner, metallic eye shadow and nude lips. This was the ideal match for hair expert Jenny Kim's inclusion of tousled, loose waves.
Why This Trend Is Growing
- Travelling Fashion
- The trend of incorporating retro, Americana-inspired fashion into travel-themed photoshoots creates opportunities for brands to tap into the nostalgia of road trips and vintage fashion.
- Vintage Aesthetic
- The trend of using throwback elements such as black leather, classic white t-shirts, and high rise denim in photoshoots presents opportunities for fashion brands to cater to consumers seeking a vintage-inspired look.
- Punchy Makeup
- The trend of adding bold elements like dark eyeliner, metallic eye shadow, and nude lips in editorial photoshoots provides opportunities for cosmetic brands to experiment with dramatic and eye-catching makeup looks.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can benefit from the trend of incorporating retro and vintage elements into photoshoots, as it caters to consumers' desire for nostalgic fashion.
- Cosmetics Industry
- The cosmetics industry can leverage the trend of bold and punchy makeup looks in editorial photoshoots to offer products that cater to consumers seeking dramatic and eye-catching makeup styles.
- Travel Industry
- The travel industry can seize the opportunity presented by the trend of travelling fashion photoshoots to collaborate with fashion brands and promote destinations that evoke a sense of nostalgia and adventure.
