Known as the Swag Bag, this bag from Money is great and oh-so-expensive. Lined with dollar bills, it costs £799 and is available from Harvey Nichols or Money direct. Their range also includes Cuban banknotes.
Implications - The hip hop community recognizes cash in a duffel bag as a sign of urban affluence, with this Swag Bag capitalizing on the niche custom. Companies that look into other niche demographics and closely inspect their culture and humor can do what the Swag Bag does by participating in a market that has little to no competitors, creating exclusivity and trust due to the proper use of a behavioral tribe's customs.
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