American handbag company Coach has revealed a pop-up with sustainable, environmentally friendly materials. Highlighting their commitment to craftsmanship, the ‘Crafted to Last’ pop-up will showcase Coach’s new variety of consciously-designed limited edition bags. One of the collection highlights, ‘Rogue,’ is manufactured with vegetable-tanned leather and naturally-sourced dyes. It's finished with organic wax. The collection was inspired by the company’s belief that “better-made things will help create a better-made future.”
Other pieces in the collection include floral printing where flowers are delicately pressed against the leather and dyed with plant-based materials. Customers who purchase an item from the collection will receive the opportunity to embroider their bags. Perfect for Mother’s Day, the Coach ‘Crafted to Last’ pop-up is coming to Isetan Stage in Tokyo.
Image Credit: Coach
Why This Trend Is Growing
- Conscious Design
- Brands in multiple industries can explore the use of sustainable, environmentally friendly materials to promote conscious design philosophies.
- Craftsmanship Promotion
- By highlighting their commitment to craftsmanship, businesses can create product collections that will garner attention from consumers and help differentiate them within their respective industries.
- Personalization
- Brands can consider offering personalization options for their products, which can increase customer loyalty and create unique, one-of-a-kind items for their consumers.
Industries Being Reshaped
- Fashion & Apparel
- Brands in the fashion and apparel industries can create environmentally-friendly collections that promote sustainable practices and highlight their commitment to craftsmanship.
- Luxury Goods
- Luxury brands can explore the use of sustainable materials and ethical production methods to create high-end products that appeal to the socially conscious consumer.
- Home Decor
- Home decor brands can incorporate sustainable materials and conscious design practices to create unique, eco-friendly products that can improve their market differentiation.
