The Supra Skytop Paris Shoe Pays Tribute to France and its Country's Flag
Jaime Neely — July 15, 2011 — Fashion
References: suprafootwear & freshnessmag
Supra is known for its uniquely designed footwear options and the brand's new Supra Skytop Paris shoe is no exception. Boasting colors inspired by the flag of France, including a rich, royal blue exterior, a white and red rubber sole and white laces speckled with red, the Supra Skytop Paris shoe is very appealing.
Featuring all sorts of Paris-related details, including an Eiffel Tower hang tag and the word "Paris" embedded into the shoe in multiple places, the Supra Skytop Paris will definitely appeal to footwear enthusiasts, and especially to those living in France. With a high-top cut, this shoe is both stylish and versatile.
Implications - A simple way for businesses to appeal to a wide audience of consumers is by providing personal qualities or characteristics with which the consumers can relate. Embracing a specific culture or lifestyle will enable a business to portray itself as approachable to its clients, a trait to which many individuals will appeal.
Featuring all sorts of Paris-related details, including an Eiffel Tower hang tag and the word "Paris" embedded into the shoe in multiple places, the Supra Skytop Paris will definitely appeal to footwear enthusiasts, and especially to those living in France. With a high-top cut, this shoe is both stylish and versatile.
Implications - A simple way for businesses to appeal to a wide audience of consumers is by providing personal qualities or characteristics with which the consumers can relate. Embracing a specific culture or lifestyle will enable a business to portray itself as approachable to its clients, a trait to which many individuals will appeal.
Trend Themes
1. Cultural-inspired Footwear - Footwear designs that draw inspiration from specific cultures and countries can appeal to consumers who identify with those cultures, providing an opportunity for businesses to target niche markets.
2. Country-inspired Colorways - Using colors inspired by national flags or symbols can create unique and eye-catching designs for footwear and other products, allowing businesses to differentiate themselves in crowded markets.
3. City-themed Accessories - Incorporating iconic landmarks, symbols, or names of cities in product designs can tap into customers' emotional connections to those places, creating increased resonance with the product and brand.
Industry Implications
1. Footwear - Footwear companies can use cultural and national inspiration to create unique and memorable designs that will appeal to customers who share those cultural ties.
2. Fashion Apparel - Culture-inspired colorways and themes can also be applied to clothing, providing a way for apparel companies to stand out and cater to specific consumer interests and preferences.
3. Tourism and Travel - Using products that incorporate city or country-specific details and designs can create a stronger connection and emotional resonance with the location, providing opportunities for businesses in the travel and tourism industries to offer unique branding and promotional materials.
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