Estrid is a body-positive care brand that takes a different approach to hair removal and maintenance -- its latest campaign is a reflection of those values, as it taps 'Super Hairoes' to spread messages of inclusion and acceptance.
The ads take on a classic comic book approach, featuring spokespeople that are modelled after super heroes. The play on words reminds consumers to embrace their body hair, and to view it as something special. “Our hairoes job is to inspire others to be more comfortable with their fuzz, using their hairy legs, bushy toes, and fluffy pits,” stated Estrid in a statement.
In addition to the images, the campaign features quotes from these spokespeople, reminding women they what they do with their body hair is their choice.
Image Credit: Estrid