Pastel Sun-Kissed Fashion

The 'Sun Flowers' Shoot Stars a Soft and Summery Dariia Makarova

With the peak of summer just arriving, sun-kissed fashion is the perfect way to celebrate the hottest days of the year. The outfits in Vogue Portugal's editorial, 'Sun Flowers,' are perfect demonstrations of sun kissed fashion, or fashion that seems to exude sunlight and the carefree qualities of summer.

'Sun Flowers' stars the stunning Dariia Marakova. She is dressed in a series of soft, flowing, pastel-colored ensembles that are perfect for summer. One of the most stunning outfits featured in this editorial is a floor-length, billowy peach dress. It is even more flowing than a typical maxi dress, giving Marakova the appearance of a Greek goddess.

The 'Sun Flowers' editorial contains some incredibly beautiful outfits that are great for channeling summer romance and relaxation.

Sun-kissed Fashion
The trend of sun-kissed fashion presents opportunities for brands to create soft and flowing pastel-colored ensembles perfect for the summer season.
Carefree Qualities
The trend of carefree qualities in fashion allows brands to design billowy dresses and outfits that exude a sense of relaxation and summer romance.
Greek Goddess Inspired
The trend of Greek goddess-inspired fashion provides opportunities for creating floor-length, flowing dresses that make the wearer feel like a goddess.

Where This Applies

Fashion
The fashion industry can embrace the sun-kissed fashion trend by incorporating soft pastel colors and flowing designs into their collections.
Photography
The photography industry can capture the essence of sun-kissed fashion by creating editorial shoots that beautifully showcase the carefree qualities of summer.
Beauty
The beauty industry can create makeup and skincare products that enhance the sun-kissed glow and radiance of individuals seeking to embody the summer vibe.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 94%
Activity 81%
Freshness 8%