Tiger Beer delivers the unique new TIGER Summer Puffer jacket which embodies a juxtaposing theme by acting as a cooling system. The jacket is powered by ice-cold Tiger Beer as the technology incorporated into the design chills water throughout the silicone tubes that are carefully applied to the jacket to cool the body by 5°C (41°F) in the sun to stay cool despite any weather conditions.
The identity of the brand is also incorporated into the jacket's design, adorning the look with bright orange tones and other motifs including the subtle stripes, tiger eats, and fangs to honor the brand. The designer explains, “Making a puffer for the summer is an external expression of how refreshing and cool it feels to drink a Tiger. I started with the feeling of opening an ice-cold can of beer, and playing with the colors of the brand, before imbuing the aesthetics of the puffer with a new function."
Image Credit: Tiger
What Makes This Trend Stand Out
- Functional Fashion
- The Tiger Summer Puffer jacket incorporates cooling technology into its design, offering a functional and fashionable solution for staying cool.
- Brand Integration
- The jacket integrates the identity of the Tiger Beer brand, showcasing how fashion can embody a brand's image.
- Temperature-regulating Clothing
- The technology used in the jacket's design highlights the growing trend of clothing that can regulate body temperature.
Sectors Adopting This
- Fashion
- The Tiger Summer Puffer jacket represents the intersection of fashion and function, demonstrating the potential for innovation in the fashion industry.
- Beverage
- The integration of Tiger Beer into the jacket presents an opportunity for beverage brands to explore unique marketing options through product integration.
- Textile
- The incorporation of cooling technology into the puffer jacket showcases the potential for innovation in the textile industry, specifically in creating temperature-regulating fabrics.
