You know when you go on a date and the conversation was fine, but there was just no special "spark?" StreetSpark is a social network that aims to find both romantic relationships and friendships for you.
What makes StreetSpark different than most online matchmaking sites, is that StreetSpark does the searching for you in real-time, rather than you looking through hundreds of people's online profiles.
Implications - Consumers are turning to the web and mobile devices to create new connections. Generation Y does not have the same stigma around forming connections digitally that older generations do. Companies should involve members of this demographic into their team to remain on the cutting-edge.