The 'Storm' GQ Style China editorial graces the Asian publication's Spring/Summer 2013 issue. Famed Italian photographer Giampaolo Sgura captures models Christopher Bunn and Dominik Bauer as they pose on a ship that has been caught in the middle of a violent storm.
The guys are outfitted by stylist Grant Pearce who dresses them in designer sportswear pieces from labels that include Moncler, Club Monaco and Ralph Lauren to name a few.
The 'Storm' GQ Style China image series features the latest in rugged athleticwear that is both style-conscious and weather-proof for its wearer. From elegant rainwear to comfortable casuals, this editorial sets the tone for summer and redefines a traditionally preppy sportswear aesthetic into a menswear mix that is not only prim but practical.
What Makes This Trend Stand Out
- Weather-proof Athleticwear
- Opportunity for brands to create stylish sportswear that can withstand harsh weather conditions.
- Rugged Sports Fashion
- Innovative opportunity for designers to create sports fashion that is both comfortable and visually appealing.
- Stormy Photoshoots
- Potential opportunity for photographers and fashion publications to explore more stormy and weather-related themed photoshoots.
Sectors Adopting This
- Sportswear
- An opportunity for the sportswear industry to create clothing that is both stylish and functional.
- Fashion Photography
- Opportunity for fashion photographers to explore themes that incorporate weather and the natural elements.
- Magazine Publication
- Innovation for fashion publications and magazines to incorporate new themes, like weather, into their photoshoots.
