Shipwrecked Sportswear Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Storm GQ Style China Portrait Series is Weather-Proof

— May 9, 2013 — Fashion
The 'Storm' GQ Style China editorial graces the Asian publication's Spring/Summer 2013 issue. Famed Italian photographer Giampaolo Sgura captures models Christopher Bunn and Dominik Bauer as they pose on a ship that has been caught in the middle of a violent storm.

The guys are outfitted by stylist Grant Pearce who dresses them in designer sportswear pieces from labels that include Moncler, Club Monaco and Ralph Lauren to name a few.

The 'Storm' GQ Style China image series features the latest in rugged athleticwear that is both style-conscious and weather-proof for its wearer. From elegant rainwear to comfortable casuals, this editorial sets the tone for summer and redefines a traditionally preppy sportswear aesthetic into a menswear mix that is not only prim but practical.

Trend Themes

  1. Weather-proof Athleticwear — Opportunity for brands to create stylish sportswear that can withstand harsh weather conditions.
  2. Rugged Sports Fashion — Innovative opportunity for designers to create sports fashion that is both comfortable and visually appealing.
  3. Stormy Photoshoots — Potential opportunity for photographers and fashion publications to explore more stormy and weather-related themed photoshoots.

Industry Implications

  1. Sportswear — An opportunity for the sportswear industry to create clothing that is both stylish and functional.
  2. Fashion Photography — Opportunity for fashion photographers to explore themes that incorporate weather and the natural elements.
  3. Magazine Publication — Innovation for fashion publications and magazines to incorporate new themes, like weather, into their photoshoots.
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