Italian luxury apparel label Stone Island has added the Garment-Dyed Crinkle Reps Down Jacket to its 2020 lineup, preparing consumers for the cold weather with a stylish statement piece.
The bright orange jacket is contrasted with black zippers, buttons, and branding—spotlighting a uniquely textured material that comes from the label's garment dying process. To get the look, Stone Island is said to have "formed the jacket’s outer shell with crinkle reps" to create the shell. The treatment of the material also makes the jacket resistant to water and wind, keeping wearers warm throughout the fall and winter months.
Stone Island's Garment-Dyed Crinkle Reps Down Jacket is available for purchase on the Goodhood web store, where it retails for £990.00.
Image Credit: Goodhood
Key Themes Behind This Trend
- Down-filled Jackets
- Opportunity for innovation in creating more sustainable and eco-friendly down-filled jackets.
- Garment Dying Process
- Disruptive innovation opportunity lies in developing new techniques for garment dying to create unique textures and color combinations.
- Water and Wind Resistance
- Opportunity for disruptive innovation in developing advanced materials and technologies for enhanced water and wind resistance in jackets.
Where This Applies
- Luxury Apparel
- Luxury apparel brands can explore opportunities to integrate unique dying techniques and advanced materials for high-end products.
- Outdoor Apparel
- The outdoor apparel industry can benefit from developing down-filled jackets with improved water and wind resistance, catering to adventurous customers.
- Retail
- Retailers can tap into the demand for high-quality and fashionable down-filled jackets, offering a diverse range of options to consumers.
